1. What is their 5-year
record?
2. Is that record
theirs? For example, if you are looking
at a mutual fund and there was a change in the fund manager, is the past
performance of that fund relevant?
3. Can the advisor explain their investment philosophy in simple language? A 10-year-old should be able to understand the logic of the investment philosophy.
4. Is the advisor sufficiently educated, trained and experienced?
5. Ask the advisor, "why are you in the business?" "Besides your alarm clock, what makes you get up in the morning?"
6. Can evidence be
presented to back up the advisor’s investment approach?
7. Where is the advisors
own money invested?
8. What is the advisor’s
universe of investments?
9. Has the financial
advisor created personal wealth using their preached philosophies?
10. Does the financial
advisor preach to be a genius? If so, be wary, most good financial advisors are
not geniuses.
11. Is your financial
advisor influenced by day-to-day fluctuations?
12. Is your financial advisor concerned with
benchmarks and window dressing?
13. Did you know that the typical value manager
under performs growth managers 60% of the time? Yet, over ten to twenty years they generally outperform their
growth peers by greater than 100%.
14. How
does your financial advisor get new investment ideas?
15. Does
your financial advisor visit companies?
If so, do they ever find anything worthwhile? I have visited CEO’s of major companies. I can assure you, they do not let onto any
type of negative news. I do not think
the CEO of a major company will say . . . “Ron, to be honest with you, our
chief competitor is gaining market share and stealing our employees. Furthermore, our technology is
outdated. To be more forthcoming Ron,
we may not be in business in a year and a half. Would it be okay if I gave you my resume?”